“La scuola di Atene” by the Italian Renaissance artist Raphael. Painted between 1509 and 1511, and located in the Stanze di Raffaello, in the Apostolic Palace in the Vatican.
Differentiating yourself from the mass can be risky, but doing what everybody else is doing, is a 100% guarantee to fail.
In an increasingly competitive world, making conventional and safe choices is the only certainty of not offering an original and interesting first impression in the eyes of consumers.
Moreover, our attention threshold is getting lower and lower. Being able to stand out plays a key factor in trying to create interest in the minds of new prospects.
Acting differently doesn’t mean to have a clever logo or a beautiful website, but developing new products that people will perceive as life changing.
It’s not a walk in the park, it requires deep analysis and a thought out plan, but the riskiest thing you and your company can do right now, is to not take any risks at all.
2012 – Kodak files for bankruptcy after failing to innovate.
Because we live in a post-advertising world and the internet is such a noisy place, you have to be truly remarkable to stand out. No matter your company’s size.
Kodak was ousted from the market of camera and photography due to the ignorance of new technology and not adapting to changing market needs.
When Kodak finally understood and started the sales and the production of digital cameras, it was too late.
Many big companies had already established themselves in the market by then and Kodak couldn’t keep pace with the big shots In September 2011, the stock prices of Kodak hit an all-time low of $0.54 per share Kodak declared bankruptcy in 2012.
Direct to consumer (D2C) describes a business model that skips all the intermediate steps of the product journey, linking the manufacturer to the customer directly.
To a business owner can look scary to address an army of B2C competitors in what most times can seem a saturated market. By analysing the market the right way and finding a new range of opportunity though, it will be easy to prototype a very effective product that people will want to buy.
To start gaining a fresher whole view, don’t start with the question “How will I make Sara fall in love with my product?”, but rather ask: “Knowing Sara’s desires and behaviours, how can I create a product she will fall in love with?”
The same person is in a different state of mind, while watching YouTube, scrolling on Facebook, or binging on TV. Understanding people’s interests, what they are doing, and how they feel at the time we reach them, gives us a deep knowledge base to craft our product so to take advantage of those elements.
In today’s economy, being a manufacturer is the best place to be, as it’s easy to address people’s needs through a fast-adapting array of products.
A well managed production chain needs small investments to generate large returns. It’s not uncommon in the D2C space to forecast production for the next 3 days of sales, even at large volumes. Such approach lowers costs and warehouse risks dramatically, while increasing the cash availability to spend in R&D and advertising.
Aim to solve a new problem. Create a packaging that grabs people’s attention. Find competitors’ weakest point and show the crowds that your products can’t be compared others, simply because they are different types of products.
You need to sell to wealthy people at high prices. There are plenty of people out there, waiting for the next generation of premium products to try. This will give you more profit margins to reinvest back in the business and win over the competition.
Upsell, cross-sell, post purchase offers, premium versions… If there is a “better” option people will tend to buy it 20-25% of the times. That is extra revenues that will add up at the end of the month. Build an ecosystem that allows people to send more each time they purchase from you.
On average, it costs 5 time more to sell to a new customer than an existing customer. Once you have spent money on advertising to acquire new buyers, you should come up with new and exciting offers to keep your customers come back over and over again.
If you think we can help your business grow send us an email by clicking the button below, or reach out directly to: firstname.lastname@example.org
We are not interested in selling business services. We look for building solid partnerships with visionary entrepreneurs.
With today’s possibilities, if you are a manufacturer that creates amazing products, you can generate millions of dollars in sales across multiple countries by using pre validated strategies that helped other business owners before.
You know your market, we know how to sell to it.
In business, delta (Δ) is a risk metric that estimates the change in price. Everyday at Delta Commerce, we embrace the healthy side of risk in our decision making process to exploit an unfair advantage over our competitors.
If you are a product manufacturer and you believe your company is growing too slow or your products are not taking off as they should, send us an email at: email@example.com